Bill Mason - Mason Painting & Coating
1530 E Williams Field Rd
Gilbert, AZ 85295
2450 S Arizona Ave Suite 5
Chandler, AZ 85286
Many home sellers think that in order to maximize their total net proceeds out of their property is to go for a hard bargain with the buyer. However, negotiation with the buyer provides you with a limited scope of pumping up your property value. What really elevates your property value in the way you market it using multiple digital channels in today’s day and age.
In this post, we present you with multiple ways to use various digital channels to market your real estate listings. These strategies have been used by leading agents to market real estate listings.
MLS Listings with Details
Including property details in MLS listings might be a good idea for those who are looking to buy a property. It often tops the list of real estate lead generation methods by realtors. This way, the person will know about the property. In this age of the internet, it is very convenient to find property details through search engines. Including all the property details in the MLS listing is very important for those who are looking to buy a property as they can compare all the features and make decisions accordingly.
The MLS uses an automated system that collects data from real estate agents by using data feeds that can be produced in different formats. The automated system then updates the MLS database with new listings after each transaction is completed. The data feed products include text listings, photos, virtual tours or video walk-throughs, and other features depending on the vendor's product offerings.
Content marketing is the process of using content to attract your target market. This can be done through articles, videos, graphics, or infographics. Content marketing helps real estate agents to create high-quality content that will attract their target audience.
The rise of content marketing has created a huge opportunity for real estate agents to use this strategy for attracting potential buyers and getting ready homes sold faster.
There are many ways in which you can use content marketing for your real estate business, they are as follows:
Keyword Optimization for Listings
All listings need to be optimized for keywords and search engine rankings. Local and organic search is a big part of marketing, and it's important not to neglect the power of SEO.
Optimizing listings with relevant keywords is something that you should start doing when you are writing the headline. More importantly, when people are searching for specific products or services in your area, they are likely to use words that are relevant to them when searching on Google or other search engines. Keyword optimization will help your listing rank higher in local searches for these keywords.
Custom Landing Pages
A custom landing page is a web page that welcomes visitors and converts them into leads. It should be designed to cater to the target audience and should offer relevant information about the product or service. This webpage should ideally help an internet user make a purchase decision.
Custom landing pages can also be used to advertise properties for sale on websites like Zillow, Trulia, and Redfin. They are usually created to highlight specific features of the property such as its location, amenities, and prices. This helps buyers find their ideal home before investing in it.
Importance of High-quality Property Listing Pictures
Property listing pictures are one of the most important aspects of an online real estate property advertisement and also for organic traffic sources such as real estate blogs. This is because people usually make their decisions about a property after they see its pictures. Hence, it is crucial that these pictures are high-quality and stand out to the viewers.
As competition in the industry increases, agencies are looking for new ways to attract customers and achieve high conversion rates. And this is where high-quality property listing pictures come into play - they help agencies create captivating ads that draw potential buyers' attention more easily than ever before.
The importance of quality real estate listing photos cannot be overstated as they're the first thing potential buyers see. By using quality photos that can highlight their property’s best features, agents can increase their conversion rates by up to 30%.
Feature important property listing on the home page
A property listing on the home page is one of the most important features for real estate websites. It can be a decisive factor in helping someone decide to buy or rent your house.
But, if your website doesn't have this feature, then you're losing out on potential customers.
The good news is that with some simple changes to your existing site, you can capture more leads and get more people interested in your listings.
We will list three of the most important things to consider when setting up a property listing on the home page: what information should be included in it, how you should format it, and where on the site it should show up.
Video marketing for real estate is a new trend in the industry. It is now being used as a way to promote listings and engage potential buyers.
In the video, hosts will showcase the best features of a property. They will also show off what makes this property stand out from the competition.
In contrast to traditional marketing strategies, video marketing is more personal and interactive for buyers.
Video marketing provides a more visceral experience for potential buyers since it includes sound and animation – two sensory elements that make up the human perception of reality. This leads to an increase in conversions because people feel like they are actually there rather than just reading about it or looking at photos of a place they cannot visit in person.
Social Media Marketing
It is very important for real estate agencies to invest in social media marketing. More and more potential clients are looking for properties online, which means that they are not going to find them by walking around the neighborhood.
There are many benefits of investing in social media marketing for property listing. It is a great way to reach a wide audience with minimal investment.
Besides, it helps in building trust and rapport with potential customers that the agency might not have met before. It also increases brand awareness in the marketplace, which leads to an increase in inquiries, leads, and ultimately sales conversions.
The most significant benefit of this type of marketing is that it can be used as an extension of any other traditional form of advertising or promotion being undertaken by the real estate company too.
Google Ads for your listing
Google ads are the most cost-effective way to market your real estate listing. They're easy to set up and they're an easy way for buyers to find you on the internet.
Google will show your ad on Google's search results pages, YouTube, and other Google sites, based on criteria that you specify. To start using Google Ads, you need a Google Ads account.
More than 2 billion people use Google every day. If these users are searching for your type of property, they might see your ad - which means more exposure for your property listings!
Like most states in the US, Arizona charges property taxes too. Irrespective of the fact you own a residential property or commercial, taxes are levied on both property types across all counties in Arizona. It is important to understand property taxes as they are an important part of closing costs and appear in the ALTA statement as well.
Property Tax payments in Arizona are due in two equal installments. One on November 1 and the second one on March 1.
Property taxes are paid as a percentage of the total value of the property owned. In Arizona, property taxes are relatively lower and come to 0.62% of the value of the property with some variations from one county to another. Here is the list of the median values of property taxes.
Calculating the property tax for any county in Arizona is easy. Simply use the following formula
Total property tax payable = (Property Value* rate of tax for the county)
Yes. In fact, there is a separate item in the mortgage statement, if you are paying one already. If you have no mortgage, then you can also pay online using your debit or credit card.
Yes, there are multiple conditions in Arizona that allow exemptions property tax exemptions. These are:
Finding property tax information for Arizona is very easy as it is for other states. There are many websites where you can enter the property details and county to find the details. This is a reliable site that allows you to search tax details for properties across Arizona.
A property appraisal is one of the crucial steps that determine the financial worth of the property. A property appraiser can unearth a number of things that can potentially change the financial value of the property to a great degree and hence the closing costs as well.
Obviously, appraisers are important but there are a lot of them out there. Even in Gilbert, there are many companies, who either appraise properties full-time or provide a mix of similar services. So the question is, how do you choose the right appraiser? This is what we are going to answer in this blog.
In this post, we will give you a curated list of property appraisers around Gilbert. If you are stationed around Indy or hunting for a property in the nearby areas then this list is going to be useful for you.
So, here is a list of the top property appraisers around Gilbert.
On Point Appraisal provides its services around Phonix and the nearby area. It is quite a prominent name among realtors and underwriters when it comes to property valuation.
One of the best things about this company is the breadth of services they provide besides their mainstream service of property valuation which includes estate settlements, bankruptcy settlement, PMI removal, FHA appraisals, and much more.
The website allows you to book appraisals online without much hassle.
Wardrop is a popular name when it comes to appraising properties around Phoenix.
However, Appraisal Research is not limited to appraisal alone. They also provide appraisals for multiple types of properties such as lighthouses, warehouses, apartments, fitness centers, etc.
Benson Appraisal has been appraising properties around Gilbert for quite some now. The company specializes in residential properties and also deals with PMI of their clients.
One of the best things about this company is the breadth of services they provide besides their mainstream service of property valuation which includes Refinance, New Construction, Divorce Settlement, and much more.
Maven Appraisal specializes in properties around Gilbert, specializing in all types of properties. From, single-family homes to condos, the company appraises every type of property including commercial ones as well.
Hope you found the information useful. Keep an eye out for the latest listings on our website and stay updated.
Closing costs are an itemized list of expenses such as transfer taxes, title insurance costs, deed recording fees, and much more to prep the property for sale, approve the mortgage and transfer the ownership from the seller to the buyer.
Both buyer and seller have their own share of closing costs that they incur to facilitate the transaction mutually. While closing costs are normatively divided between the seller and the buyer, a lot of times, parties can negotiate that can change the final amount or the net proceeds that the seller receives after the transaction.
On average, the closing cost in Arizona is around 1% of the total sale price of the property. That means a $300,000 property will cost around $3000 in closing costs.
Closing costs represented as an itemized list of costs may have a total of 15-16 cost items. While a lot of them are paid by the buyer, the seller also contributes by paying a significant share. Here is the list of closing costs paid by the buyer.
Following are the closing costs paid by the seller in Arizona.
Commission for the agent. Commission for the agent is around 6% of the total value of the property. This is the most expensive closing cost component shared between both parties. Hence, the seller pays around 2.5% of the total commission.
Proration. Property taxes are paid as the prorated amount. The seller is supposed to pay the taxes till the time they own the property. For example, if the seller is going out on 30th October, they are going to pay taxes for the first 10 months. The buyer then pays taxes for the remaining two months. Hence, closing at the end of the year is going to cost more in the prorated tax amount.
HOA Fees. The HOA fee is the fee charged by the homeowners’ association for maintenance purposes. It is important for the seller to clear this before they leave the property.
Outstanding Utility Bills. Before you can sell the property, you should make sure to clear all dues and outstanding utility bills.
Title Insurance. The title insurance protects the owners and the lenders with the help of the owner’s and lender’s policy respectively. Title insurance amounts to a significant closing amount in Arizona.
Title Search. A title search is a process of searching through the records in the county office to establish the owner of the property and make sure that the property is free from liens or any disputes.
Municipal Lien Search. This is to make sure that the property does have code violations, sewer or water balances, etc.
Following are the closing costs paid by the buyer in Arizona.
Home Inspection. The home inspection is initiated by the lender on the buyer’s behalf to make sure that the property is alright and won’t need hefty repairs after purchase.
Home Appraisal. A home appraisal is done to ascertain the market value of the property for loan origination. The home appraisal fee is also paid by the buyer in Arizona.
Survey Fee. Surveys could be ordered by the lender in order to make sure that the property does not have any encroachment that could lead to a dispute in the future with the neighbors. The buyer pays the survey fees in Arizona.
Credit Report. The lender needs this report to grant a mortgage to the buyer. Generating the credit report costs in the amount that is paid by the buyer in Arizona.
Underwriting Fee. If the buyer is purchasing with a loan, the underwriting fees will apply. It is also called loan application fees or origination fees interchangeably.
Transfer Taxes. It is the tax collected by the state when the property is transferred from the seller to the buyer.
Recording Fee. After the deal is done and papers are signed, the new deed is made and recorded in the county records. This is called recording the deed and comes with a fee called recording fees.
Hope you found our post insightful and helpful. Tuned in for more posts in the future.